Us
The Team That Makes It Possible
We founded Joinup with a clear idea: to make corporate mobility much more human.
We knew that listening to our clients—and acting accordingly—was the only way to innovate. That professional relationships could be built without losing sight of what’s essential: respect, closeness, and quality. That our fleet deserved to be cared for, not exploited. Creating a great place to work was a key part of our commitment.
If we continue working today to make it easier to get around cities, it’s because we believe that in doing so, we also make the world a little better.
Elena Peyró and Alberto López,founders of Joinup
Purpose
To focus all our effort and talent always on the ultimate goal of improving our lives and the lives of those around us.
Our Values
Transparency
We don't like hidden agendas, fine print, or empty words. Not in life, not at work.
Closeness
We're by your side, from the first call to the last. We'll tell you now, that last call won't come.
Commitment
We love our work and give 100% every day. You'll notice.
Mission
We want everyone at Joinup—employees, drivers, customers, partners, investors—to feel proud every day that they chose us.
The Beginning
We launched our shared taxi service. The idea was well-received, but it was too soon. Even so, we were clear that our destiny was to move people with the highest quality service. We were born with more intuition than resources, but with a purpose that continues to guide us every step of the way.
We Shifted to B2B
We changed course and focused on mobility for businesses. We discovered that they didn't need a car or a taxi: they needed organization, reliability, and punctuality. We brought all these needs together and built upon them the B2B taxi service that many of the country's leading companies use today.
We Entered the Events Sector
We observed that event mobility was a challenge: last-minute changes, very different attendee profiles, unforeseen events, nerves, everything against the clock and decentralized. A reliable yet flexible solution was missing, so we decided to create it. We built our team specializing in event mobility.
First Electric Taxi in Spain
We were the first Spanish company to offer an operational electric taxi. We didn't do it because it was trendy: we did it because it made sense, because getting around shouldn't be synonymous with polluting, and because we wanted to move forward with actions, not promises.
Parking Arrives, We're Multi-Service
In the midst of the pandemic, while everything else was at a standstill, we moved forward and integrated parking into the app. It was our first step as a multi-service platform, and it propelled us towards our goal: to make mobility manageable in a centralized, convenient, and efficient way.
Electric Charging: Ours and Streamlined
To make managing an electric fleet a breeze, we've centralized electric charging in a single app. Thousands of charging points, a single invoice, and zero complications—making sustainability simple.
Our Team
If you've made it this far, it's because you're interested in learning about us. Well, we're people just like you, but we have a superpower—didn't you know? We're tireless and tenacious. Each of us is an instrument, and together we play like the best orchestra in the world.
Get to know usOur commitment
We care about how we work, the people around us, and the impact we make. Our commitment doesn't end in our office: we're committed to using our skills to improve cities and the lives of the people who live in them.
Our vision
We adhere to the United Nations Global Compact and its Sustainable Development Goals (SDGs) in how we work, communicate, and make decisions.
Our future
We choose sustainability as our only path forward, and we work every day to make it an integral part of urban mobility.
Our environment
We form alliances with foundations—FUNVIBA, Prodis, and Ronald McDonald House Charities—that work to build a more accessible future.
Out Team
We don't understand work if it isn't fair. Our commitment to creating better lives starts with our teams.
Investors
We've come this far and continue to move forward because we're not alone.
“Joinup was demonstrating an extraordinary ability to execute, consistently signing new corporate clients, with a strong referral component among existing clients. The high growth in a model we believed in, driven by a highly skilled and tenacious team, led us to a swift investment decision.”
Big Sur Ventures. Spain.
“When we met the Joinup team, we were captivated by their passion, energy, and business acumen. It's the kind of business we like to invest in: a project with scalable technology, a target market for which it clearly solves a problem, and led by a motivated team with experience and the ability to grow it.”
Cabiedes Partners. Spain.
“We were convinced that Joinup would become a leader in corporate taxi services in Spain, thanks to the experience of its team, its strong sales and customer service capabilities, and the value it brings through technological innovation. All of this within the context of responsible management and adherence to highly committed ethical standards.”
Civeta Investment. Spain.
“Elena and Alberto conceived Joinup at a time when sharing economy initiatives were just beginning, and they managed to identify a trend that is becoming increasingly established. Their work ethic, analytical skills, and problem-solving abilities, along with the sector itself, were the reasons that led me to invest in Joinup.”
Fides Capital, Spain.